In this episode of the CFO Access Podcast, Jeff is joined by Emma Burdett, a multi-talented entrepreneur, marketing strategist, and founder of Huddle Up Creative. Emma, who is also the co-founder of Future Female Leaders, shares insights into her unique career journey from finance to marketing. The discussion covers how CFOs can foster stronger relationships with marketing teams, the importance of storytelling in financial communication, leadership development in finance, and how data can drive marketing effectiveness. Emma also highlights key successes and challenges in her career, the power of community and peer learning, and the benefits of seeing things from different perspectives. Tune in for an engaging conversation filled with valuable takeaways for both finance and marketing professionals.

This Episode:

00:00 Introduction to Emma Burdett 

01:32 Emma’s Journey into Marketing 

04:28 Building Cross-Functional Relationships 

06:35 The Importance of Storytelling in Finance 

10:39 Data Driven Marketing Strategies 

16:34 Challenges in Measuring Marketing Impact 

21:20 Reflecting on Successes and Mistakes 

22:14 Reflecting on Professional Growth 

23:26 The Importance of a Brag Book 

23:56 Recent Achievements and Challenges 

25:09 Learning from Mistakes 

27:19 The Value of Community and Peer Exchange 

30:59 Developing Strategic Thinking 

33:46 The Impact of Different Environments on Creativity 

37:28 Fun Facts and Closing Remarks 

Connect with Emma Burdett on LinkedIn